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Vol.7, No. 2 June 2023
FedUp PAC Leading the Way to Turn Grassroots

Conservatives into the Leaders We’ve been Waiting for

FedUp PAC Founder and seats in the Senate and barely limped
Chairman Richard Viguerie has across the finish line in House races to
shared tried-and-true marketing win a slim 5-seat majority as final
lessons he learned from his 60 years votes were counted in the days
of experience that are explained in following the election, far below even
detail in his new book, GO BIG. the lower pundit estimates of 30. Conservatives educating and empowering 100,000,000 voters to become an army of

Today we apply two of those Violating the 4 Horsemen of modern-day Paul Reveres BRANDING the Democrats as Dangerous Elitist Socialists
proven lessons to help explain the Marketing Doomed the
Republican Party’s disappointing Red Wave
2020 mid-term election results What went wrong for the GOP?
when the GOP barely won back the Republicans neglected to follow the
U.S. House of Representatives principles of Mr. Viguerie’s 4
despite having huge advantages.
Horsemen of Marketing:
You’ll recall the pundit’s predictions position, differentiation, benefit,
before the midterms – from both and brand. (Continued on Page 2)
liberals and conservatives – about how
the GOP was all but certain to flip as Viguerie Joins President
many as 30 to 50 seats in the House Reagan as Recipient of
and possibly even win back control of Hillsdale College’s Freedom
the U.S. Senate.
Leadership Award
Instead, we sadly lost several
FedUp PAC Founder and renown
INSIDE THIS ISSUE direct marketer Richard Viguerie is
the latest recipient of the Freedom
PAGE 1: The Disappearing “Red Wave” Leadership Award, presented by Dr.
PAGE 1: Richard Viguerie Joins
Ronald Reagan as Award Recipient Larry Arnn, President of Hillsdale
PAGE 2 Conservative Issue Videos Can College, on behalf of the Board of
Reach Millions Trustees, on February 5th, 2023, in
PAGE 3: 2024 Election Integrity Plan Hillsdale, Michigan.
PAGE 5: No. 1 Issue Facing America
PAGE 8: GO BIG – Special Offer
(Continued on Page 8)

Paid for by FedUp PAC www.FedUpPAC.org Not authorized by any candidate or candidate’s committee.