Page 18 - StoryArc - Company Credentials

The NYE parade hosted many local communities across Ireland. Our press photographer captured
the colourful scenes and the content was used in a local media strategy

Media, celebrities and influencers were invited to the event with VIP access to event happenings
around Dublin city as part of the festival and to the concert itself

On NYE, we hosted a media press and ticket office close to College Green to facilitate media
requests, VIP tickets, a home for RTE to broadcast throughout the day etc.

Front page news of the Irish Times for the lighting up of Trinity College ‘Love Dublin’ message with a
front page appearance by Frankie

Enormous domestic and international exposure and was named in Lonely Planet’s top 5
international destination events

Media coverage for the project exceeded over €5m

Close to 100,000 people attended the concert from Ireland and overseas with the event selling out
prior to event day