Page 14 - StoryArc - Company Credentials

In 2021, Lollipop Day, the iconic fundraiser from the OCF was celebrating its 20th anniversary. Due
to Covid 19 the fundraiser unfortunately could not take place in its usual on-street format so all
efforts had to pivot to online activity to support Lollipop Month throughout April instead of Lollipop
Day.

A PR proposal was required to support the OCF’s wider marketing platform and to leverage the
support of media and influencers in communicating the key messages to the wider public and key
stakeholders.

We identified leading Irish influencer Staged two impactful photocalls generating
Rachel Gorry (250k influencers on striking imagery with OC survivors to
Instagram) who sadly lost her husband maximise the media traction
aged 29 to oesophageal cancer (OC) in
2020, as a key asset for awareness Initiated and activated a partnership with
building and fundraising through social national juice bar brand, Jump Juice to
media support Lollipop Month, including a
dedicated smoothie throughout Lollipop
We enlisted the support of golfer Padraig Month with profits going to OCF.
Harrington, who lost his father to OC,
recognising his particular appeal to media A media gift/ hamper of Jump Juice
in 2021 as the captain of the European Smoothies and Lollipop Day paraphernalia
team at the Ryder Cup was delivered to key media and influencers
to kick start Lollipop Month
Undertook a deep dive into the OC
community to identify suitable real-life
case studies to drive broadcast, online and
print media at a national level and also
through the hugely influential regional
channels