Page 15 - StoryArc - Company Credentials

PR campaign delivered media coverage with a value of over €450K across influential top tier and
regional media, with over a million opportunities for the target audience to see, hear and read the
key messages and call to action for donations

Key coverage highlights included both Padraig Harrington and Rachel Gorry appearing on RTE TV’s
The Late Late Show raising awareness of the OC symptoms and call for donations.

Padraig Harrington also took part in interviews on Newstalk’s Pat Kenny Show, Today FM’s The
Last Word, FM104 and Q102 news.

Launch photocall shot was selected as the Irish Times picture of the day

OC survivor’s stories appeared on Virgin Media’s Ireland Am show, across national online,
broadsheet, tabloids, magazine and both national and regional radio

Rachel Gorry ran a fundraiser through her Insta page in support of the OCF generating €70k in
donations