Page 12 - StoryArc - Company Credentials

Engaged key influencers to showcase Lir Partnered with key third party brands e.g.
Chocolates and offer followers the Press Up bar and restaurant group, Stella
opportunity to win Chocolate Hampers by Cinema, Virgin Media etc. to provide
following Lir and Baileys Chocolates on products for events and social media
social media activity

Excellent media coverage in both consumer and business titles across a variety of platforms
(online, broadcast, print and social) with a value of over €250k, highlights including the full page
business interview in Irish Times, blanket coverage with food media and hugely influential Gen Z
titles, e.g. Her.ie, Lovin.ie and Evoke.ie

Strong relationships built with key media, positioning Lir as ‘go-to’ brand, continuously
approached for content for features, competitions etc.

Lir Chocolates e-commerce store has proved hugely successful, with specific products and key
occasion hampers e.g. Valentine’s Day, Mother’s Day Hampers sold exclusively through the online
store driving 47% repeat custom and 53% new customers on an ongoing basis.

Lir Chocolates has been a retained client for the past five years. We continue to deliver innovative
and creative communications strategies, ensuring continuous, high-profile visibility amongst
media and consumers