Page 8 - StoryArc - Company Credentials

Devise a 12 month campaign that would build brand awareness of Glam Doll’s range of
showstopping Hollywood mirrors, Glam Stations and accessories in the Irish market and
drive direct sales through the Glam Doll ecommerce website. All whilst creating a sense of
occasion for women around the products by tapping into the celebrity ‘Kardashian’
aspiration lifestyle and propelling CEO Andrea Griffin as a leading entrepreneur with a

international focused ecommerce business.

We tapped into key seasonal times of year that enabled us to drive conversation around the
feeling of having a calm and organised place to get ready for an occasion i.e. Mother’s Day,
Valentine’s, post Covid makeovers, award season, Summer brunches, Christmas gifting etc.

We created an engaging national campaign called ‘Create your own Oasis’ that enabled
buyers to mix and match Glam Doll products to create their own Oasis at home. This was

delivered through a media partnership with The Gloss magazine, across online platforms
and through advertising billboards and space throughout the country with QR codes that
drove direct business to the website

Less expensive products were gifted through media drops to media and well known
influencers to draw attention to the brand

We tapped into trends set by celebrities and their ‘walk-in’ wardrobes and glam stations,
made famous by the Kardashians and utilised an influencer engagement programme to
increase the aspirational value around the products

Sponsorships of Lisa Cannon’s access all areas ‘Spotlight’ show, RSVP’s celebrity guest
beauty pages, TV show ‘Makeup All Stars’ and backstage glam stations at key Irish events

and award ceremonies brought the ‘Bringing Hollywood Home’ message to the forefront

Ru Paul Ryder recruited as brand ambassador to bring the products to the forefront across
his Instagram, at events, Ireland AM TV stints and much more