Page 11 - Realtai Communications Strategy

Realtai communications strategy

Communication tasks.

Effective communications are essential to the success of any newly established

organisation. In a changing environment, one that has had its doors closed through a
pandemic, challenging financial times, the growth of ecommerce and the consumer

stigma attached to shopping at charity retail shops, services are transforming and it is

essential that Realtai communicate effectively with its target audiences.

Effective communications is therefore essential in developing and delivering clear
messages to:

1. 2. 3.

Communicate the Communicate about Influence the behaviour
information Realtai the impact Realtai and attitudes of Realtai

customers/potential can/will have on the customers/potential
customers need to industry and the charity customers by

understand and retail sector. developing and
appreciate the product
delivering clear
offering being brought to
messages.
market.

The communication tasks associated with delivering these clear messages must be

consistent and deliver objectives through a number of key functions:

PRIVATE AND CONFIDENTIAL 10

Communicate

information