Page 10 - FBF Communications - Druids Glen Proposal

FBF COMMUNICATIONS

Estimated Timeline.

Once we commenced the creation of a strategy, we’d put a timeline of activity in place to
ensure we are meeting objectives as outlined in the plan. Timeline to be confirmed by

Druid’s team, however, as an example:

March April May June July

Activation, planning, 7th – 10th April Membership drive Hosting Media golf 14th – 17th July
drafting of strategy activity to support continues (later due Day activity to support
and timeline – Masters 2022 to Covid) The Open 2022
meetings with
Druid’s Glen team. Membership drive Activity to support Facilitate individual
commences (later Planning for media US Open 2022 16th – media trips / tours /
due to Covid) golf day, media 19th June Fam stays
outreach etc.
Planning for media Activity to support Influencer
golf day Activity to support Irish Open 2022 - engagement –
PGA Championship 29th June – 3rd July promo golf in
Prepping of media 2022 19th – 22nd summer season
materials for May Media engagement
summer golf features / packages
packages at Druid’s etc
Heath – longer days,
sunset golf etc Father’s Day Gifting

August September October November December

Facilitate individual Push on Autumn International media Planning for 2023 Planning for 2023
media trips / tours green fees, society and tour operator and the re-opening and the re-opening
getaways etc. outreach event and activities event and activities
International media
and tour operator Ambassador Planning of Planning of
outreach activity to support membership drive membership drive
key messages campaigns campaigns

Christmas gifting – Christmas gifting /
green fee sales green fee sales

January February March April May

Re-Opening of Membership drive Membership drive Prep of campaigns Activating of
Druid’s Glen course – for Summer season Summer golf
press activation, Pro-active media Media golf day to packages and
press release and relations celebrate the re- Media fam stays campaigns
story creation and opening with a 18-
activation hole round on Influencer / Pro-active media
Druid’s Glen ambassador activity relations
Official opening ahead of Summer
event for members Season
and guests
Corporate / wellness
Media site visit to event to drive
announce launch awareness

Membership drive

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