Page 5 - FBF Communications - Druids Glen Proposal

FBF COMMUNICATIONS

Creating buzz and excitment.

• Hosing a media golf day is an opportunity to get media on-site, to meeting with them
individually, to talk them through the plans and goals for golf at Druid’s Glen, to let them
witness the refurbishment in action. No doubt many will have played the courses before
so they will have prior knowledge of the existing course and the expectations ahead

• It’s important that media are part of the journey from the start. Therefore, we would
recommend inviting media in say early June time and again in the Spring months post re-
opening so that they can witness and document the journey at Druid’s Glen

• The day’s itinerary might entail the following:

1. A meet and Greet with the GM / Golf Director / Neville Group Owners over breakfast
to hear about the plans and goals for its completion
2. 9 (or 18) hole round on Druid’s Heath to experience the recent refurb there
3. Light lunch or snack at halfway house
4. A tour of Druid’s Glen course lead by course designer Peter McEvoy who can detail
the changes and answer questions etc.
5. Dinner / BBQ in the hotel’s restaurant

• Media would walk away from the day with on-site knowledge of the refurbishment and
investment plans, press materials highlighting the future of golf at Druid’s Glen etc.

• There is also merit in consideration for a corporate day or schedule of events that can
facilitate mid-week sales and bulk green free purchase – that we could combine with a
business media approach

Facilitate individual media trips/fam stays/interviews.

• For any media who are unable to attend the golf day, we can facilitate individual visits to

the course and personal one to one chat with the team and Peter etc.

• Again, this can be tactic utilised to welcome UK (and other target market media) to visit
on a more personal approach. Over night stays at the hotel to be included for UK media
to better encompass the full experience of playing at Druid’s Glen

• Media fam stays are the ideal opportunity for media to engage with the story in their own
time, with their family or friends and to document their experience more personally that
an organised group media trip

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