Page 4 - FBF Communications - Druids Glen Proposal

FBF COMMUNICATIONS

Activity.

Starting immediately (or April, as mentioned), FBF can begin to implement a PR plan on
behalf of Druids Glen, over the course of 18 months, based around key activation points.

Should you decide to work with FBF Communications a full strategy will be drafted and

implemented to give clarity to the 18 months ahead, benchmarked against KPI’s and ensuring
that the objectives of the campaign are met. As a starting point and based of my knowledge

to-date, please see below an initial overview of some suggested activity that can assist
Druid’s Glen with meeting its objectives…

Identifying media.

• At FBF Communications it’s always quality over quantity. Securing a large number of
coverage pieces doesn’t equal success. FBF is targeted in its approach to ensure that the
piece speaks directly to the desired audience

• The key to success for Druid’s Glen will be to identify the media that best speaks to its
audience. If we are to position the brand as the ‘pinnacle’ of golf in Ireland, the media and
public reputation needs to represent this

• A tier 1 media outreach list will be identified i.e., Irish Times, Irish Independent, Sunday
Business Post, Newstalk etc.

• We will also identify media that have been supportive of Druid’s Glen and those you have
existing relationships with

• Not forgetting trade media i.e., Irish Golfer, Golf Digest, Destination Golf, golf
supplements i.e., Tee to Green, Newstalk’s Golf podcast etc.

• There are also a number of media who play golf but are not golf journalists however still

have a very influential voice and connections i.e., Newstalk’s Henry McKean, Cathal Dervan
at FAI (ex. Irish Sun)

• Across the UK to facilitate PR content – Golf Magazine, Golf World, Today’s Golder,
Bunkered etc.

• Local Wicklow and surrounding media

• FBF has extensive media and golf contacts with great relationships on the back of hosting
numbers of media golf days to support golf at Carton House and other golf course
locations

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