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2 Category Focus: Personal, Skin & Beauty Care CONFIDENTIAL

30% 2.3x “glowing” “hair oil”

Growth in questions 2.4x increase in 2.4x increase in search, Beauty Product (36%)
Increase in search terms related to skin care search in YouTube including search of natural 01.
related to beauty and products such as coconut and
personal care argan oil

83% Health Care & Personal
“By targeting users 02.
who searched certain of all females who Hygiene (28%)
key words, our bought facial care
eyebrow campaign products search for
succeeded in solutions related to a
overcoming problem-free skin
challenges to get the
right product benefits 03. Skin Care (15%)
for the audience,
which generate
extraordinary
business results “antiseptik”
through significant
sales and profit 1.5x increase in search
growth. 04. Personal Care (13%)
“cuci tangan”

1.8x increase in search
“conditioner”

Increase in query, with most “pasta gigi”
frequent term searched within the searches ranging to the 05.
1.8X increase with most
category is “kondisioner anti “rambut sehat” Other Categories (4%)
bilas” (“anti-rinse conditioner”) benefits
1.3x increase in search