Page 49 - MMI Company Profile & Business Plan_removed

One year “Merchandising License” contract extension CONFIDENTIAL

7 Food & Beverages

3 RTE Ice Cream WHY RTE Ice cream

HIGHLIGHT RTE Ice Cream Market in Indonesia
430 424 425 • In 2021, the retail sales value of ice cream and frozen desserts in Indonesia
Ice Cream & Frozen Foods Revenue In Million US Dollars 410 390 403 390 • Ice cream is 4 most purchased sweet snacks in Indonesia
420
amounted to approximately US$425M
th
400
According to Licorice’s survey:
•
57.8 percent, love to eat ice cream with Sticks. Followed by Cone (39%),
390
•
Cup (36,6%) and Mini Size (21%).
380
Chocolate is favorite ice cream flavor (74.2) followed by Vanilla (44,6%),
•
370
Milk (34,4%) and Strawberry (26,4%).
2021
2017 7,90 2019 2020 Biscuits / cake Our Target
2018
Most purchased sweet snacks (%) in Feb 2022 14,80 16,90 31,20 Fruits Product : RTE Ice Cream
12
38,40
Fruit snacks
Channel : Minimarket and Convenience Store
Ice cream
Sales
: 1% of total Ice Cream Revenue = US$4.25M
Chocolate snacks
15,60
Candies
Yogurt

https://www.statista.com/statistics/1227682/indonesia-ice-cream-and-frozen-desserts-sales-value/
http://report.licorice.pink/blog/indonesia/how-much-do-indonesian-people-like-to-eat-ice-cream-lets-find-out/