Page 51 - MMI Company Profile & Business Plan_removed

One year “Merchandising License” contract extension CONFIDENTIAL

9 Food & Beverages

4 RTD Coffee (at-home market) Why RTD Coffee (at-home market)

HIGHLIGHT RTD Coffee Market in Indonesia
800,00 Revenue in the Ready-to-Drink (RTD) Coffee segment amounts to US$389.60M in 2023. The
680,70 • market is expected to grow annually by 15.35% (CAGR 2023-2027).
RTE Coffee Revenue In Billion US Dollars 500,00 231,80 277,70 314,20 384,30 450,60 • In the Ready-to-Drink (RTD) Coffee segment, volume is expected to amount to 108.4ML by
700,00
605,60
In relation to total population figures, per person revenues of US$1.38 are generated in 2023.
600,00
•
523,00
2027. The Ready-to-Drink (RTD) Coffee segment is expected to show a volume growth of 15.2%
400,00
in 2024.
300,00
The average volume per person in the RTE Coffee is expected to amount to 0.39L in 2023.
•
200,00
100,00
hypermarkets, convenience stores or similar sales channels.
0,00 • The at-home market, also called off-trade market, covers all retail sales via super- and
Common variants of RTD Coffee: iced coffee, coffee latte, and cold brew coffee.
2020 2021 2022 2023 2024 2025 2026 2027 •
• Key players: Starbucks (in cooperation with PepsiCo), Nestlé, Coca-Cola, Asahi, and Suntory
200,0 142,4 162,0 178,6
Volume in Million Liters 140,0 71,9 82,1 90,7 108,4 124,9 Our Target
180,0
160,0
120,0
100,0
Product : RTD Coffee
80,0
60,0
Channel : Minimarket and Convenience Store
40,0
20,0
0,0
2020 2021 2022 2023 2024 2025 2026 2027 Sales : 0.1% of total RTE Coffee Revenue = US$3.9M