Page 55 - MMI Company Profile & Business Plan_removed

One year “Merchandising License” contract extension CONFIDENTIAL
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Personal Care

6 Shower & Bath Soap WHY Shower & Bath Soap

HIGHLIGHT Shower & Bath Market in Indonesia
Shower & Bath Revenue In Billion US Dollars 0,50 0,40 0,44 0,46 0,50 • The segment Shower & Bath includes all products used for maintaining daily
Revenue in the Shower & Bath segment amounts to US$500M in 2023. The
0,70
•
0,61
0,58
0,55
market is expected to grow annually by 5.52% (CAGR 2023-2027).
0,60
0,52
0,40
hygiene and personal care of the body covering shower gels, body scrubs,
0,30
bathing products and soap.
0,20
Indonesia is great market for bath soap. Based on the survey, 94.2% of
•
0,10
respondents said that they like taking a shower.
0,00
Top 7 brands for Soap in online marketplace are Lifebouy, Pyary, Shinzu’i, Dettol,
•
2020 2021 2022 2023 2024 2025 2026 2027
Nuvo, Kojie San, Ryder
Lifebouy 6.8%
Top Selling Bath Soap Priary 5.2% Our Target

Brands at Shopee, Shinzu’i 4.2% Product : Shower & Bath Soap
Tokopedia, and Blibli Dettol 3.9%
Nuvo
3.1%
January 2022 Kojie San 3.1% Channel : Minimarket and Convenience Store
Ryder 3.0% Sales : 0.5% of total Shower and Bath Revenue = US$2.5M

http://report.licorice.pink/blog/indonesia/indonesian-do-showering-every-day-a-good-market-for-soap-and-shampoo-industries/
https://compas.co.id/article/sabun-mandi-terlaris/