Page 57 - MMI Company Profile & Business Plan_removed

One year “Merchandising License” contract extension CONFIDENTIAL
15
Personal Care

7 Skin Care Why Skin Care

HIGHLIGHT Face Skin Care Market in Indonesia

Revenue in the Face segment amounts to US$1.29B in 2023. The market is In
1,80
Face Skin Care Revenue In Billion US Dollars 1,40 0,98 1,03 1,17 1,29 • generated in 2023.
•
1,56
1,48
1,60
relation to total population figures, per person revenues of US$4.57 are
1,41
1,35
1,20
The Skin Care segment Face covers cosmetic products designed for care and
1,00
0,80
protection of the face covering face and eye creams, face scrubs, masks and lip
0,60
balms. Excluded are decorative cosmetics, body lotions or professional products.
0,40
0,20
•
0,00
in Indonesia stated that they used Garnier facial wash
2027
2024
2025
2023
2022
2021
2020
2026
According to compass.co.id, Cetaphil has the biggest market share in online
• According to a survey conducted in November 2021, 16 percent of respondents
market (11.3%), followed by Garnier, Pond’s, Senka and Wardah.
Leading facial wash brands Indonesia 2021 12 12 16 Garnier Our Target
4
•
8
Wardah
Product : Facial Wash
Pond's
Biore
Channel : Minimarket and Convenience Store
Nivea
: 0.25% of total Face Skin Care Revenue = US$3.2M
Sales