Page 53 - MMI Company Profile & Business Plan_removed

11 One year “Merchandising License” contract extension CONFIDENTIAL

Personal Care

5 Wet Tissue WHY Wet Tissue

HIGHLIGHT Paper Tissue Market in Indonesia

0,70 0,50 0,53 0,56 0,58 • Revenue in the Paper Tissues segment amounts to US$480M in 2023. The market
Paper Tissue Revenue In Billion US Dollars 0,50 0,33 0,36 0,45 0,48 • In relation to total population figures, per person revenues of US$1.69 are
is expected to grow annually by 5.19% (CAGR 2023-2027).
0,60

generated in 2023.
0,40
Wet tissue (away-from-home tissue) market grow significantly 70% from 2020-
•
0,30
2021
0,20
Wet Tissue total contribution of paper tissue 20% : US$96M
0,10
•
0,00 • Key brands: Dettol, Mitu, Softies, Pigeon, Lysol
Our Target
2020 2021 2022 2023 2024 2025 2026 2027
2,50
AVG Revenue Per Capita In US Dollars 1,50 1,22 1,30 1,59 1,69 1,77 Channel : Minimarket and Convenience Store
Product : Wet Tissue
2,00
1,92
1,84
2,00
: 2% of total Paper Tissue Revenue = US$1.9M
Sales
1,00

0,50

0,00
2022
2023
2020
2021
2026
2027
2024
2025
https://www.antaranews.com/berita/2676737/pelaku-usaha-sebut-industri-tisu-mulai-pulih