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THE POWER OF READING PEOPLE

MAXIMIZING POTENTIAL THROUGH
UNDERSTANDING BEHAVIORAL STYLES
Gaining the ability to understand and identify the behavioral traits

of those around you is a transformative skill that yields numerous
advantages. Here’s how it can make a difference:

• Enhance communication: You can avoid potential misunder-
standings, achieve your conversational goals more efficiently,
and bypass obstacles that hinder dialogue.

• Navigate complexity: With this ability, you’ll handle challeng-
ing individuals with greater ease, customizing your approach to
mesh with any behavioral style.

• Team synergy: By aligning with the diverse styles within your
team, you’ll contribute to a more cohesive and adaptable unit.

• Team-building: Assemble groups where the chemistry clicks—
where each member’s skills, behavioral styles, and actions har-
moniously interlock, leading to superior teamwork and results.

• Customer and employee relations: Apply knowledge of be-
havioral styles to refine your interactions with clients, enhance
customer service, and guide your team in ways that boosts mo-
tivation and productivity. Chapters 5 to 7 will delve deeper into
these applications.

TIPS TO GET PEOPLE TO CHANGE THEIR BEHAVIOR

Let us revisit the question of the changeability of human behavior.
There is no scientific consensus on this matter; there have been and
are researchers who assume that every person is determined by their
genetic makeup and early childhood experiences to have a behavioral
tendencies that can hardly be changed. Neuroscientists like the al-
ready quoted Gerhard Roth, on the other hand, are more cautious

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