Page 43 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Landing Pages

We are now nearly ready to demonstrate using this simple webform. Before we do so, there
is another consideration to be aware of.

GDPR Consideration

NOTE: As GDPR affects any contacts from Europe this is something that all businesses
should take into consideration unless you are absolutely certain that you will never have a
contact from Europe complete your webform.

When it comes to emarketing one key consideration for any business has to be the General
Data Protection Regulation (GDPR). In short, a contact governed by this European
regulation must now explicitly provide permission to any company that wishes to hold any
personal details about them on their systems, and explicitly provide permission for a
company to send them marketing materials via email.

The purpose of Landing Pages in AMA is to capture a contact’s information, and later to
add them to a marketing campaign. Because of this, it is vital to ask for this permission
within our webforms, and record this in Act!.

Act! Marketing Automation has provided a template to help you get started with this. This
template will add in GDPR questions into your template which you can then amend to make
them more applicable to your specific business.

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