Page 12 - TESIS ADJUNTA DE BUSINESS

Business letter inner and outer qualities

Inner qualities

Inner qualities of a good business letter refer to a quality of
language of presentation etc.

1 Simplicity: simple and easy words should be used.
2 clarity: language should be clear Ambiguous language creates.

3 Accuracy: No error in usage of language in grammar, spellings,
punctuation, etc.
4 Completeness: Should provide all necessary information to the
reader.

5 Relevance: Should contain only essential information.
6 Neatness: Neat letter is always impressive. Overwriting and
cutting should be avoided.

7 Courtesy: Courtesy wins the heart of the reader.

Outer qualities

Outer qualities of a good business letter refer to the appearance
of the letter.

1 Quality of paper: The paper used should be accordance to
economic status of the firm.

2 Color of paper: it is important to use the same color in the
letters

3 Size of paper: the size of the paper should be in an accordance
with the envelope.
4 Folding of letter: The letter should be folded properly and
uniformly

5 Envelope: Size and Quality of envelope also needs special
attention.

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