Page 5 - Social Media Marketing

3 Social Media Marketing Handbook
• Account – you have to create a user account to sign up to social media sites.
• Apps – short for ‘application’, downloaded by a user to a mobile smartphone. This is a self-contained program. Twitter, Facebook and Instagram all have apps.
• Character – a letter or a number.
• Direct Message – often referred to as a ‘DM’. This is a private message
sent between two users that no other users can see.
• Facebook fan – Facebook users who choose to receive your posts
from your Facebook Page. If you choose to ‘Like’ another user’s Page, you
will be notified about their posts and be their ‘fan’.
• Facebook friend – Facebook users who choose to view your posts
from your personal profile. If you become friends with another user, you
will be able to see their posts, and vice versa.
• Facebook Page – a professional page that has information about your
book. Any post you leave on your Page will appear on the News Feeds
of your Facebook fans.
• Facebook Profile – your personal Facebook profile that has information
about you.
• Follower – users who choose to ‘follow’ your Page and therefore see
your posts. If you ‘follow’ another user, you will see their posts on your
News Feed.
• GIF – an animated image that social media users often use to accompany
text.
• Graphic – a promotional picture designed to be used online and on
social media platforms.
• Hashtag – a hashtag is displayed as this symbol – # – and is used mainly
on Twitter and Instagram. It relates to a specific topic. When used as part of a post, any word displayed directly after a hashtag becomes clickable. Clicking a hashtag will bring up a list of search results which match that hashtag.
• Like – if a Facebook user ‘Likes’ a Facebook Page, posts from that Page will appear in that user’s News Feed.
• Link – a web address, like www.facebook.com. Also referred to as a URL.
• Meme – usually an image, typically humorous, that is copied and spread rapidly to emphasise a point or just to entertain.
• News Feed – On Facebook, your News Feed is made up of the posts of people that you follow/are friends with.
• Post – a text-based message which may contain links or other media.