Page 12 - New Agent Real Estate training book

Hello _______, _________ here. I just wanted to check in to give you a quick
update.
I’ve been monitoring activity on the market today and I’ve found two new homes
that meet our criteria. The addresses are _________ and __________. I’ll email you
the property information.
If you get a chance to drive by and check them out, let me know. Bye for now!

Buyer Can’t Seem to Make a Decision

Use the getting buyers off the fence dialogue below to help with buyers having trouble making a
decision

Getting Buyers off the fence Dialogue

1. Remind them of why they want to move.

2. Ask them to consider the cost of procrastination.

3. Leverage choice.

Here’s the great news: this is a sensational time to buy. First and foremost, prices
have come down and adjusted nicely. Secondly, you have choices – there’s a lot of good
available inventory. So when I’m showing you homes you’ll find more than one you really like
that you can choose from.

When I’m negotiating on your behalf, I’m telling the seller, ‘Your home is what my
buyer decided to write an offer on first.’
So, you’ll have choices. You’ll find a home you like a lot more than if you were
buying a couple of years ago, and I can negotiate on your behalf because the
educated sellers are aware that prices have gotten a little softer.
That’s why I’m excited to be representing you to buy a home in this market.

4. Leverage price.

If you’re trying to buy this house to turn it around and flip it in four months then
you need to be extremely concerned about the price you pay.
Don’t get me wrong; we want to get you a good deal but my understanding is that
you’re buying this as a home first and as an investment second. People who try to
get just a great deal usually end up with neither a bargain nor the home they really
want. But if you intend to be here for the long-term, historically people with that mindset
have always done well. What you’ve told me is that you’re moving into this area because [list
their original reason]; I think you’re going to be just fine.

5. Leverage payment.
You don’t live in the price; you live in the payment.
Historically low interest rates make now a great opportunity to buy.