Page 208 - SOBHA REALTY PR REPORT - NOVEMBER 2024

edge Customer Data Platform (CDP) and AI-powered automated tool, Sobha Realty will enhance
buyer engagement by providing hyper-personalized experiences.

Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into customer
behavior, enabling the creation of personalized campaigns across email, social media, web, and
mobile. This data-driven approach will allow buyers to stay up to date with relevant project
information, while nurturing strong, informed connections with Sobha Realty’s communities.

Increased focus on customer-centricity and user experience from a leading developer reflects a
broader trend in the UAE real estate industry. Dubai is among the most sought-after destinations for
real estate investors globally due to its high-trust ecosystem and offerings that do not compromise
on quality, amenities, and lifestyle. Sobha Realty embodies those characteristics, as evidenced by
a good proportion of its customers buying properties “sight unseen” – a practice where investors
purchase without a physical, in-person tour of the property, mostly due to the reputation of the
developer and the market.

“As a publicly traded multinational company with decades of architectural excellence, Sobha
Realty is synonymous with best practices in the real estate industry. By partnering with WebEngage,
Sobha has blazed a new trail in the industry, underscoring the importance of AI and automation in
customer engagement. We will ensure that Sobha continue its remarkable legacy in the region by
helping personalize its communications, empower its community of existing customers and
potential buyers, and solidify its leadership in the market,” noted Hetarth Patel, VP – Growth
Markets (MEA, Americas, APAC), WebEngage.

Over 800 clients across retail, education, finance, food & beverages, media & publications, real
estate, and healthcare, among other sectors globally, swear by WebEngage’s ability to drive
remarkable outcomes in customer experiences, retention, and ROI.

About WebEngage
WebEngage helps consumer brands engage and retain their customers towards higher lifetime
value and marketing ROI. The product stack includes a robust customer data and analytics platform
– unifying data across silos, the best-in-class engagement layer with a multi-channel journey
builder and a personalization engine that helps boost conversion for all channels including the web
and mobile apps.
Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the
platform, WebEngage is used by 800+ brands across India, the Middle East Africa, Latin America
and South East Asian markets. The roster across E-Commerce & Travel, Edtech, BFSI & Fintech
industries includes brands like Sony World, Unilever, IKEA, MakeMyTrip, Jarir’s Imtiaz Al Arabia , DU
Telecom, Zakat Tax & Customs Authority Saudi Arabia, Al Faisaliah Group, Airtel, Valu, Halan, Midas
Furniture, Platinumlist, Nice, Wego, MZAD Qatar, Abdul Latif Jameel group, Jazeera Paints, Walmart,
Myntra, Unacademy, Pepperfry, GoIbibo, Adani One, PFI Mega Life, PasarPolis, Groww, Acko,
Blackberrys among others.

https://executive-bulletin.com/technology/redefining-customer-engagement-with-ai-webengage-
partners-with-sobha-realty