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11/7/24, 11:16 AM PRESSR: Redefining customer engagement with AI: WebEngage |Partners with Sobha Realty — TradingView News
PRESSR: Redefining

customer engagement with

AI: WebEngage |Partners

with Sobha Realty

Nov 6, 202415:37 GMT+4

Dubai, UAE: In an industry-first move, Sobha Realty, a leading developer of

luxury real estate across the Middle East and India, has joined forces with

WebEngage, an industry leader in marketing automation, to revolutionize
customer engagement through AI and data-driven insights. This

collaboration will empower Sobha Realty to deliver personalized

communication and enhanced experiences to buyers, cementing its

reputation for innovation and customer-centricity.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha

Realty continuously pushes the boundaries of digitalization in the real
estate sector. Integrating WebEngage’s cutting-edge Customer Data

Platform (CDP) and AI-powered automated tool, Sobha Realty will enhance

buyer engagement by providing hyper-personalized experiences.

Through WebEngage’s AI and CDP-powered platform, Sobha will gain

deeper insights into customer behavior, enabling the creation of

personalized campaigns across email, social media, web, and mobile. This

data-driven approach will allow buyers to stay up to date with relevant
project information, while nurturing strong, informed connections with

Sobha Realty’s communities.

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