Page 200 - SOBHA REALTY PR REPORT - NOVEMBER 2024

11/7/24, 11:16 AM Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty
customer behavior, enabling the creation of personalized campaigns across email, social
media, web, and mobile. This data-driven approach will allow buyers to stay up to date with

relevant project information, while nurturing strong, informed connections with Sobha Realty’s
communities.

Increased focus on customer-centricity and user experience from a leading developer reflects
a broader trend in the UAE real estate industry. Dubai is among the most sought-after

destinations for real estate investors globally due to its high-trust ecosystem and offerings that
do not compromise on quality, amenities, and lifestyle. Sobha Realty embodies those

characteristics, as evidenced by a good proportion of its customers buying properties “sight
unseen” - a practice where investors purchase without a physical, in-person tour of the
property, mostly due to the reputation of the developer and the market.

“As a publicly traded multinational company with decades of architectural excellence, Sobha

Realty is synonymous with best practices in the real estate industry. By partnering with
WebEngage, Sobha has blazed a new trail in the industry, underscoring the importance of AI

and automation in customer engagement. We will ensure that Sobha continue its remarkable
legacy in the region by helping personalize its communications, empower its community of

existing customers and potential buyers, and solidify its leadership in the market,” noted
Hetarth Patel, VP - Growth Markets (MEA, Americas, APAC), WebEngage.

Over 800 clients across retail, education, finance, food & beverages, media & publications,
real estate, and healthcare, among other sectors globally, swear by WebEngage’s ability to

drive remarkable outcomes in customer experiences, retention, and ROI.

About WebEngage

WebEngage helps consumer brands engage and retain their customers towards higher
lifetime value and marketing ROI. The product stack includes a robust customer data and

analytics platform - unifying data across silos, the best-in-class engagement layer with a multi-
channel journey builder and a personalization engine that helps boost conversion for all

channels including the web and mobile apps.

Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of
the platform, WebEngage is used by 800+ brands across India, the Middle East Africa, Latin
America and South East Asian markets. The roster across E-Commerce & Travel, Edtech,

BFSI & Fintech industries includes brands like Sony World, Unilever, IKEA, MakeMyTrip,

Jarir’s Imtiaz Al Arabia , DU Telecom, Zakat Tax & Customs Authority Saudi Arabia, Al
Faisaliah Group, Airtel, Valu, Halan, Midas Furniture, Platinumlist, Nice, Wego, MZAD Qatar,
Abdul Latif Jameel group, Jazeera Paints, Walmart, Myntra, Unacademy, Pepperfry, GoIbibo,

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