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11/7/24, 11:16 AM Redefining Customer Engagement with AI: WebEngage Partners with Sobha Realty - Eye of Riyadh

Redefining Customer Engagement with AI: WebEngage Partners with Sobha

Realty

In an industry-first move, Sobha Realty, a leading developer of luxury real estate across the Middle East and India, has joined
forces with WebEngage, an industry leader in marketing automation, to revolutionize customer engagement through AI and
data-driven insights. This collaboration will empower Sobha Realty to deliver personalized communication and enhanced

experiences to buyers, cementing its reputation for innovation and customer-centricity.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty continuously pushes the boundaries of
digitalization in the real estate sector. Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-powered

automated tool, Sobha Realty will enhance buyer engagement by providing hyper-personalized experiences.

Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into customer behavior, enabling the
creation of personalized campaigns across email, social media, web, and mobile. This data-driven approach will allow buyers

to stay up to date with relevant project information, while nurturing strong, informed connections with Sobha Realty’s
communities.

Increased focus on customer-centricity and user experience from a leading developer reflects a broader trend in the UAE real
estate industry. Dubai is among the most sought-after destinations for real estate investors globally due to its high-trust
ecosystem and offerings that do not compromise on quality, amenities, and lifestyle. Sobha Realty embodies those
characteristics, as evidenced by a good proportion of its customers buying properties “sight unseen” - a practice where

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