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3/18/25, 2:06 PM Empowering Economic Growth through Sustainable Tourism
Empowering Economic Growth through Sustainable Tourism
Shaikha Nasser Al Nowais, Corporate Vice President of Owner Relationship Management
at Rotana Hotel Management Corporation, shares her vision for the future of global
tourism

“Tourism is a transformative force for economic growth, fostering job creation, supporting local businesses, and bridging
cultures,” Al Nowais states
Published: Fri 7 Mar 2025, 2:21 PM Last updated: Fri 7 Mar 2025, 2:52 PM
Shaikha Nasser Al Nowais is a distinguished leader in the global hospitality industry. As Corporate
Vice President, Owner Relationship Management at the Abu Dhabi-based Rotana Hotel
Management Corporation, she has been instrumental in driving tourism initiatives both within the
UAE and internationally. With over 15 years of experience, she has navigated the evolving
landscape of hospitality, fostering growth in emerging markets while championing sustainability and
economic inclusivity.
“Tourism is a transformative force for economic growth, fostering job creation, supporting local
businesses, and bridging cultures,” she states. “At Rotana, with 180 hotels—82 of which are
operational across 44 cities in 25 countries—we continuously seek innovative approaches to ensure
that tourism remains a driver of economic prosperity while prioritizing sustainability and inclusion.”

Yet, Al Nowais recognizes that the industry is at a pivotal moment. “The world is facing
unprecedented global challenges—climate change, technological disruption, and shifting
geopolitical dynamics. These challenges necessitate forward-thinking leadership and bold,
collaborative solutions that can redefine the future of sustainable and responsible tourism.”
A Vision for Global Leadership at UN Tourism

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