Page 339 - INVESTOPIA ENGLISH PR REPORT FEBRUARY - MARCH 2025

mentor younger women also helps to create a supportive ecosystem for career development. As an
entrepreneur myself, I really believe that we have the ability to connect with and inspire other
women who are keen to follow this path," she explains. Thirdly, H.E. Al Mazrouei encourages
transparent pay structures and equal pay for equal work policies. "Regular pay audits can ensure
fairness, and companies should actively work to close the pay gap through policy changes and
proactive recruitment strategies," she says.

And lastly, H.E. Al Mazrouei supports educational and awareness campaigns that challenge
traditional gender norms and highlight the importance of women's participation in the workforce
can gradually change societal attitudes. "Encouraging men to become allies in advancing gender
equality and supporting women in leadership roles is also important," she concludes.

H.E. Alia Bint Abdulla Al Mazrouei, Minister of State for Entrepreneurship, Advises Women in
the UAE

Embrace innovation "Always be curious, explore new ideas, and embrace the latest technologies.
The UAE's rapidly changing market thrives on those who dare to innovate and adapt. Don't be afraid
to dream big and push boundaries - your creativity is your greatest asset."

Build a strong network "No one succeeds in isolation. Surround yourself with fellow women
entrepreneurs, mentors, and industry leaders who can offer guidance and support. Your network is
more than just connections - it's a community that can open doors to collaborations, funding, and
the wisdom you need to grow. Together, we can achieve more than we ever could alone."
Leverage government support "The UAE government offers a wealth of incentives, grants, and
programs designed to support women entrepreneurs. These resources are there to help them turn
their vision into reality, so take full advantage of them. They're a testament to the UAE's
commitment to nurturing its women business leaders."

https://www.entrepreneur.com/en-ae/leadership/trailblazing-women-he-alia-bint-abdulla-al-
mazrouei/488001