Page 136 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

4/9/25, 10:11 AM Latest News

Bridgestone, in collaboration with Al Masaood

TBA, hosts Iftar celebration for Western Bainoona

Group’s fleet drivers

28/03/2025

March 28, 2025: Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, in partnership

with Al Masaood TBA hosted an Iftar celebration for Western Bainoona Group’s (WBG) fleet drivers recently.
The celebration comes as part of Bridgestone’s ‘Eyes on Road’ campaign, which is organised annually during

the holy month of Ramadan. Supported by Al Masaood TBA, the event showcased Bridgestone’s dedication
to corporate social responsibility (CSR) and fostering a sense of community for individuals who diligently
work in the UAE’s transportation and construction industries.

The ‘Eyes on Road’ campaign relayed by Al Masaood TBA, which emphasises empowerment and emotion,

aligns seamlessly with Bridgestone’s E8 commitment. As fleet drivers work long hours, the annual campaign
seeks to raise awareness on health and safety issues. It offers drivers the opportunity to take breaks,

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