Page 137 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

4/9/25, 10:11 AM Latest News
participate in events and celebrate as a community while also offering free health examinations.

In addition to increasing efficiency, productivity and road safety, the company aims to establish robust
connections with the truck driver community by ensuring their safety and well-being. The Iftar celebration was

an ideal opportunity to honour truck drivers, who contribute significantly to the development of the UAE, as
they often spend Ramadan away from their family.

Over 300 drivers from WBG’s fleet came together for the event, fostering a sense of solidarity and unity.

Along with the Iftar feast, the event included a number of fun activities for the drivers, such as board games,
cricket matches, a health check station and a dedicated resting area. Additionally, Bridgestone and Al
Masaood TBA leveraged the event to raise awareness on health issues and safe driving practices, further

ensuring that drivers gain valuable insights on about tyre care and the significance of road safety.

Jacques Fourie, President of the AME Core Tire Business at Bridgestone Middle East and Africa, said: “It
was an honour to host the Iftar celebrations under our ‘Eyes on the Road’ campaign. We extend our heartfelt
appreciation to the fleet drivers for their commitment towards building and maintaining the UAE’s

infrastructure. We, at Bridgestone, are dedicated to ensuring the well-being of our drivers and the community
as a whole by offering emotional and practical support during the holy month of Ramadan.”

Salah Adib, General Manager at Al Masaood - TBA Division, said: “We are proud to support Bridgestone in

their ‘Eyes on the Road’ campaign and to be part of this special Iftar celebration for Western Bainoona
Group’s fleet drivers. This initiative not only demonstrates the importance of road safety and driver well-being

but also highlights the strong sense of community that we continue to nurture within the UAE’s transportation
sector. As we celebrate the holy month of Ramadan, we remain committed to ensuring that those who work
tirelessly for the nation’s progress are supported and recognized for their invaluable contributions.”

Furthermore, the celebration showcased the outstanding performance of Bridgestone’s truck tires', which has
been essential for the effective transportation of heavy construction material across the UAE. These tires

serve the nation’s infrastructure project by ensuring safe and timely deliveries owing to their long-lasting and
high-performance design.

Bridgestone and Al Masaood TBA have been constantly setting exceptional benchmarks by creating positive
impact on the communities it serves through campaigns such as ‘Eyes on the Road.’ The company’s

dedication to corporate social responsibility is further reinforced by its continued focus on community
involvement, driver well-being and road safety.

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