Page 138 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

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March 27, 2025 - Vol. 38, No. 13d

RELATED MATTERS
Bridgestone Launches Lap of Love Campaign
Bridgestone EMEA launched the Lap of Love campaign in association with the Roads and Transport
Authority (RTA) across the UAE. The campaign is also being rolled out in Saudi Arabia, Egypt, and
Morocco. The campaign marks a milestone in Bridgestone’s ongoing commitment to enhancing road safety
across the region, especially for children.
The Lap of Love campaign seeks to transform how parents approach child safety in vehicles by challenging
the conventional notion that a mother’s lap provides maximum protection. The initiative addresses the
potential dangers of placing children on laps rather than in properly secured car seats, encouraging parents
to adopt safer practices.
Through the campaign video, Bridgestone aims to foster stronger relationships with parents and families
across the community. The video acknowledges parents’ commitment to their children’s well-being, offering
valuable insights on safety protocols and practical advice that can help create a safer and more informed
environment.
Jacques Fourie, President of the AME Core Tire Business at Bridgestone, said: “Our Lap of Love campaign
is not just about raising awareness, but about redefining the way we think about child safety in vehicles.
While a parent’s love is unconditional, it’s crucial that safety measures—like using the proper car seat—are
followed to ensure a child’s protection. This campaign challenges parents to look beyond the obvious and
take the necessary steps to provide the highest level of safety for their children on the road.”
(Bridgestone – Dubai, UAE)
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