Page 40 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

Press Release

Bridgestone and Maserati Deliver Unmatched Performance at ‘Born to

Race’ Event in Abu Dhabi

17 Feb 2025 - Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions,
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partnered with Maserati MEAI at the exclusive ‘Born to Race’ event at the world-renowned

Yas Marina Circuit in Abu Dhabi recently.

The high-octane event celebrated Maserati’s latest GranTurismo, GT2 Stradale, Grecale, and

other models, highlighting their exceptional performance, while showcasing Bridgestone’s
cutting-edge tyre technology that delivers unmatched driving experiences. The two-day event

brought together Maserati enthusiasts, prospective customers, media, and influencers from 17

countries to witness firsthand the superior grip, stability, and precision that Bridgestone tyres
offer.

This collaboration highlights Bridgestone’s dedication to providing best-in-class tyre solutions

for luxury and high-performance vehicles, reinforcing the strong connection between tyre
innovation and automotive excellence. In addition to its tyre partnership, Bridgestone

showcased its flagship products with a prominent display and branding presence at this event.

As the official tyre partner for the event, Bridgestone’s Potenza Sport ENLITEN was featured
on the Maserati GranTurismo Trofeo and Modena on track and GranTurismo Folgore on

Display, underscoring the company’s commitment to enhancing vehicle performance at the
highest levels.

Gurhan Cevikel, Head of Marketing Africa & Middle East, commented: “Following

Maserati’s remarkable electrification milestone, we are thrilled to continue our partnership for

the ‘Born to Race’ event. Bridgestone’s E8 Commitment reflects our shared dedication to
performance and sustainability. We are proud to demonstrate how our advanced tyre

technologies, such as the Potenza Sport ENLITEN, elevate Maserati’s ICE and electric models.

Together, we are driving the future of electric mobility while providing an exceptional driving
experience.”