Page 42 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

Press Release

Bridgestone Middle East & Africa recognised with Mobility

Technology Innovation Award

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3 Feb 2025: Bridgestone Middle East, a global leader in sustainable mobility and advanced
solutions, won the Mobility Technology Innovation Award at the Truck and Fleet ME Awards,
recognising its commitment to innovation and excellence. The award identifies pivotal milestones

achieved by companies and their contributions to support the truck and fleet sector. The award,
held in The Ritz Carlton, JBR, Dubai, honoured remarkable developments in alternative energy

and autonomous technologies that contribute to fleet operation, sustainability and safety.

Bridgestone’s achievement is a testament to its dedication towards innovating its vast lineup of
cutting-edge products and services. As the industry is witnessing evolving demands, the company

has developed advanced technologies to provide customers with safe and cost-efficient
transportation solutions. Through this recognition, the company further reinforces its pioneering

position in the sector, while highlighting its role in designing state-of-the-art solutions that

contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa, said: “We are honoured to

receive the Mobility Technology Innovation Award. This award recognises our journey from our

roots in tyre manufacturing to our expansion across diverse sectors. As we continue to evolve into
a sustainable solutions provider, we remain committed to exploring innovative pathways that

ensure a world safe in motion. What really matters is driving progress today while safeguarding
the safety and sustainability of tomorrow’s journeys.”

Throughout its journey, Bridgestone has established a leading position in the industry by

leveraging the vast potential of innovative technologies. The company has pushed the boundaries
of conventional practices by developing smart tyres to enhance driving experiences. These smart

tyres are equipped with sensors, which provide drivers with real-time information and evaluation

of road conditions. Additionally, it transmits the collected data wirelessly to the analytical