Page 41 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

Press Release

Bridgestone and Maserati share a strong commitment to electrification. Bridgestone is

investing in tyre technologies specifically designed for electric vehicles (EVs) to make electric
mobility more efficient and accessible. The company is also developing an EV-ready retail and

service network by partnering with leading EV manufacturers.

An integral part of the collaboration is Bridgestone’s proprietary Virtual Tyre Development

technologies, which were combined with Maserati’s driving simulator. This allowed the
bespoke tyres to be created and tested in a digital environment, reducing physical prototyping,

minimising raw material consumption, and cutting carbon emissions, all while enabling a faster
time to market.

The partnership between Bridgestone and Maserati is a powerful example of two iconic brands

united by a shared commitment to engineering excellence. Bridgestone’s tyres are designed to

enhance Maserati’s legendary performance, ensuring every curve of the circuit is navigated
with meticulous precision and control. This collaboration further solidifies Bridgestone’s

leadership in the premium tyre segment, underscoring its dedication to global performance

partnerships with the world’s most prestigious automotive brands.

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For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com