Page 63 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

2/4/25, 2:02 PM Bridgestone Middle East & Africa Recognised With Mobility Technology Innovation Award
while safeguarding the safety and sustainability of tomorrow's journeys.”

Throughout its journey, Bridgestone has established a leading position in the industry by
leveraging the vast potential of innovative technologies. The company has pushed the
boundaries of conventional practices by developing smart tyres to enhance driving
experiences. These smart tyres are equipped with sensors, which provide drivers with real-
time information and evaluation of road conditions. Additionally, it transmits the collected
data wirelessly to the analytical apparatus inside the car and then communicates it back to
the driver through an inbuilt display inside the vehicle.
In line with its ongoing commitment to becoming a global leader in tyres and sustainable
mobility solutions, Bridgestone is actively propelling the data-driven mobility transition. It
provides solutions for vehicles, focusing on improving tyre impact through tyre-centric and
subscription-based offerings. The company's efforts also extend to shaping sustainable
mobility, smart cities and future logistics by using telematics data beyond the vehicle. This
move comes as part of the Bridgestone E8 Commitment, which is guiding the company's
journey towards Bridgestone 3.0 and the evolution of its business strategy.
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