Page 60 - BRIDGESTONE QUARTER REPORT

Page 60 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

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2/4/25, 2:01 PM Bridgestone Middle East & Africa recognised with Mobility Technology Innovation Award
developed advanced technologies to provide customers with safe and cost-efficient transportation
solutions. Through this recognition, the company further reinforces its pioneering position in the sector,
while highlighting its role in designing state-of-the-art solutions that contribute towards building smarter
and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa, said: “We are honoured to receive the
Mobility Technology Innovation Award. This award recognises our journey from our roots in tyre
manufacturing to our expansion across diverse sectors. As we continue to evolve into a sustainable
solutions provider, we remain committed to exploring innovative pathways that ensure a world safe in

motion. What really matters is driving progress today while safeguarding the safety and sustainability of
tomorrow’s journeys.”

Throughout its journey, Bridgestone has established a leading position in the industry by leveraging the
vast potential of innovative technologies. The company has pushed the boundaries of conventional
practices by developing smart tyres to enhance driving experiences. These smart tyres are equipped

with sensors, which provide drivers with real-time information and evaluation of road conditions.
Additionally, it transmits the collected data wirelessly to the analytical apparatus inside the car and then
communicates it back to the driver through an inbuilt display inside the vehicle.

In line with its ongoing commitment to becoming a global leader in tyres and sustainable mobility

solutions, Bridgestone is actively propelling the data-driven mobility transition. It provides solutions for
vehicles, focusing on improving tyre impact through tyre-centric and subscription-based offerings. The
company’s efforts also extend to shaping sustainable mobility, smart cities and future logistics by using
telematics data beyond the vehicle. This move comes as part of the Bridgestone E8 Commitment, which

is guiding the company’s journey towards Bridgestone 3.0 and the evolution of its business strategy.

-Ends-

For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com

Website: www.orientplanet.com