Page 57 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

2/4/25, 2:01 PM Latest News

Bridgestone Middle East & Africa recognised with

Mobility Technology Innovation Award

04/02/2025

3rd Feb 2025: Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions, won
the Mobility Technology Innovation Award at the Truck and Fleet ME Awards, recognising its commitment to

innovation and excellence. The award identifies pivotal milestones achieved by companies and their
contributions to support the truck and fleet sector. The award, held in The Ritz Carlton, JBR, Dubai, honoured

remarkable developments in alternative energy and autonomous technologies that contribute to fleet
operation, sustainability and safety.

Bridgestone’s achievement is a testament to its dedication towards innovating its vast lineup of cutting-edge
products and services. As the industry is witnessing evolving demands, the company has developed

advanced technologies to provide customers with safe and cost-efficient transportation solutions. Through
this recognition, the company further reinforces its pioneering position in the sector, while highlighting its role
in designing state-of-the-art solutions that contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa, said: “We are honoured to receive the
Mobility Technology Innovation Award. This award recognises our journey from our roots in tyre

manufacturing to our expansion across diverse sectors. As we continue to evolve into a sustainable solutions
provider, we remain committed to exploring innovative pathways that ensure a world safe in motion. What

really matters is driving progress today while safeguarding the safety and sustainability of tomorrow’s
journeys.”

Throughout its journey, Bridgestone has established a leading position in the industry by leveraging the vast
potential of innovative technologies. The company has pushed the boundaries of conventional practices by
developing smart tyres to enhance driving experiences. These smart tyres are equipped with sensors, which

provide drivers with real-time information and evaluation of road conditions. Additionally, it transmits the
collected data wirelessly to the analytical apparatus inside the car and then communicates it back to the

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