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2/5/25, 12:46 PM Bridgestone Middle East recognised with Mobility Innovation Award

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Bridgestone Middle East recognised with Mobility Innovation

Award

04 Feb 2025 2 Min Read CW Team
Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions, won the Mobility Technology Innovation
Award at the Truck and Fleet ME Awards, recognising its commitment to innovation and excellence. The award identifies pivotal
milestones achieved by companies and their contributions to support the truck and fleet sector. The award, held in The Ritz Carlton,
JBR, Dubai, honoured remarkable developments in alternative energy and autonomous technologies that contribute to fleet
operation, sustainability and safety. Bridgestone’s achievement is a testament to its dedication towards innovating its vast lineup of
cutting-edge products and services. As the industry is witnessing evolving demands, the company has developed advanced
technologies to provide customers with safe and cost-efficient transportation solutions. Through this recognition, the company
further reinforces its pioneering position in the sector, while highlighting its role in designing state-of-the-art solutions that contribute
towards building smarter and safer cities. Throughout its journey, Bridgestone has established a leading position in the industry by
leveraging the vast potential of innovative technologies. The company has pushed the boundaries of conventional practices by
developing smart tyres to enhance driving experiences. These smart tyres are equipped with sensors, which provide drivers with
real-time information and evaluation of road conditions. Additionally, it transmits the collected data wirelessly to the analytical
apparatus inside the car and then communicates it back to the driver through an inbuilt display inside the vehicle. In line with its
ongoing commitment to becoming a global leader in tyres and sustainable mobility solutions, Bridgestone is actively propelling the
data-driven mobility transition. It provides solutions for vehicles, focusing on improving tyre impact through tyre-centric and
subscription-based offerings. The company’s efforts also extend to shaping sustainable mobility, smart cities and future logistics by
using telematics data beyond the vehicle. This move comes as part of the Bridgestone E8 Commitment, which is guiding the
company’s journey towards Bridgestone 3.0 and the evolution of its business strategy.

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