Page 53 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

2/5/25, 1:29 PM Bridgestone Middle East & Africa recognised with Mobility Technology Innovation Award - Tires & Parts News

Bridgestone Middle East & Africa recognised with Mobility Technology
Innovation Award

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Bridgestone Middle East, a global leader in sustainable mobility and advanced solutions, won the Mobility Technology Innovation
Award at the Truck and Fleet ME Awards, recognising its commitment to innovation and excellence. The award identifies pivotal
milestones achieved by companies and their contributions to support the truck and fleet sector. The award, held in The Ritz
Carlton, JBR, Dubai, honoured remarkable developments in alternative energy and autonomous technologies that contribute to
fleet operation, sustainability and safety.

Bridgestone’s achievement is a testament to its dedication towards innovating its vast lineup of cutting-edge products and services.
As the industry is witnessing evolving demands, the company has developed advanced technologies to provide customers with safe
and cost-efficient transportation solutions. Through this recognition, the company further reinforces its pioneering position in the
sector, while highlighting its role in designing state-of-the-art solutions that contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa, said: “We are honoured to receive the Mobility Technology
Innovation Award. This award recognises our journey from our roots in tyre manufacturing to our expansion across diverse sectors.
As we continue to evolve into a sustainable solutions provider, we remain committed to exploring innovative pathways that ensure
a world safe in motion. What really matters is driving progress today while safeguarding the safety and sustainability of
tomorrow’s journeys.”

Throughout its journey, Bridgestone has established a leading position in the industry by leveraging the vast potential of innovative
technologies. The company has pushed the boundaries of conventional practices by developing smart tyres to enhance driving
experiences. These smart tyres are equipped with sensors, which provide drivers with real-time information and evaluation of road

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