Page 56 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

2/4/25, 2:00 PM Bridgestone Middle East & Africa recognised with Mobility Technology Innovation Award - Middle East News 247

Throughout its journey, Bridgestone has established a leading position in the industry by leveraging the vast
potential of innovative technologies. The company has pushed the boundaries of conventional practices by

developing smart tyres to enhance driving experiences. These smart tyres are equipped with sensors, which
provide drivers with real-time information and evaluation of road conditions. Additionally, it transmits the
collected data wirelessly to the analytical apparatus inside the car and then communicates it back to the

driver through an inbuilt display inside the vehicle.

In line with its ongoing commitment to becoming a global leader in tyres and sustainable mobility solutions,

Bridgestone is actively propelling the data-driven mobility transition. It provides solutions for vehicles,
focusing on improving tyre impact through tyre-centric and subscription-based offerings. The company’s

efforts also extend to shaping sustainable mobility, smart cities and future logistics by using telematics data
beyond the vehicle. This move comes as part of the Bridgestone E8 Commitment, which is guiding the
company’s journey towards Bridgestone 3.0 and the evolution of its business strategy.

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