Page 65 - BRIDGESTONE QUARTER REPORT - JANUARY-MARCH 2025

award recognises our journey from our roots in tyre manufacturing to our
expansion across diverse sectors. As we continue to evolve into a sustainable
solutions provider, we remain committed to exploring innovative pathways
that ensure a world safe in motion. What really matters is driving progress
today while safeguarding the safety and sustainability of tomorrow’s
journeys.”

Throughout its journey, Bridgestone has established a leading position in the
industry by leveraging the vast potential of innovative technologies. The
company has pushed the boundaries of conventional practices by developing
smart tyres to enhance driving experiences. These smart tyres are equipped
with sensors, which provide drivers with real-time information and evaluation
of road conditions. Additionally, it transmits the collected data wirelessly to
the analytical apparatus inside the car and then communicates it back to the
driver through an inbuilt display inside the vehicle.

In line with its ongoing commitment to becoming a global leader in tyres and
sustainable mobility solutions, Bridgestone is actively propelling the data-
driven mobility transition. It provides solutions for vehicles, focusing on
improving tyre impact through tyre-centric and subscription-based offerings.
The company’s efforts also extend to shaping sustainable mobility, smart
cities and future logistics by using telematics data beyond the vehicle. This
move comes as part of the Bridgestone E8 Commitment, which is guiding the
company’s journey towards Bridgestone 3.0 and the evolution of its business
strategy.

https://mid-east.info/bridgestone-middle-east-africa-recognised-with-mobility-technology-
innovation-award/