Page 27 - Issue 50

we all enjoy & love, the magazine
Tinman’s Tribute to Time, Technology & Thaemert will survive the test of time and be
relevant 70 years down the road
(ha-ha no pun intended).
Technology & Time’s infl uence
PHOTOS AND WORDS BY LUKE MERRILL (TINMAN 2 KUSTOMS)
on Tooling: As many of you know,
a lot of what I do and discuss
WOw! 50 issues of the best magazine ever printed. Throughout those issues we revolves around using cost effective
have had hundreds of features and welcomed countless individuals to the Rat Rod tools- without tools none of us can
family. One thing that may have been over-looked, however, is how technology and build our rats. One HUGE change
time have co-mingled to build what Rat Rod Magazine has become. Technology in
the hundreds of thousands of followers on social media & advancements in print
and social formats; and Time in the 8+ years the magazine has been in the faithful
hands of the rat rod brethren. This issue #50 is cheers to all of you!

in the tool market, since the start Bringing it all together
of Rat Rod Magazine, is technology with a short story
in cordless tools. Technology has Story time! I remember back in late
driven costs down to make the tools 2010 (coincidentally the same year
more affordable for everyone, even the magazine started), I actually
us blue collar guys. Milwaukee M18 started to build my very fi rst rat rod.
power tools have seriously changed Back then, my parents literally told
the way I work on vehicles over me they would kick me out if I built
the last few years and I wanted to a “trailer trash rat rod truck”. Rat
make sure that’s something that I rods were largely frowned upon at
highlighted in this little write-up; shows (and still are in some states),
because this technology saves but I really didn’t care what anyone
me time and is something that else thought. When that truck was
infl uences what I build. The most fi nished, I had more fun driving
amazing technological advancement and bringing that out than I ever
TECHNOLOGY in cordless tools, since the start had with anything else. That’s what

The magazine world has been of the magazine, has been in the started it all. I worked and networked
rapidly changing for many years. So Lithium Ion battery. The fi rst time my way into Steve Thaemert’s
how is technology playing a part? I ever picked up a lithium Ion drill inbox and eventually got that c10
Huge changes have come in social battery, I thought it was a factory featured (issue #23). That’s where
Infrastructure in media (Facebook, mistake and they sent an empty the relationship started with Rat Rod
YouTube, online articles, etc.). 10 battery case. The amount of Magazine & Thaemert (little did the
years ago, the internet wasn’t quite as energy in a small/light package is guys inside know, I would become
vast as it is now, so print form media something that is attributed to huge an annoying little bee constantly
ruled the industry. Now, with a strong advancements in technology, and buzzing around their heads.)
change towards internet focused something that will only get better A couple years later (when I was
content, it has made print magazine and better over time. So, cheers in college) I reached out to Steve
life harder to sustain. However, to those who produce these tools regarding a marketing project I was
hopefully, like the vintage old cars which make our lives easier. working on. Rat Rod Magazine was

RATRODMAGAZINE.COM RAT ROD MAGAZINE 27

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