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family (spouse/kids/parents). The Initiative was critical projects of national importance while taking
launched on 30th March, 2020 and completed all precautions against the coronavirus. To salute
on 03th April, 2020 in which 5200 + employees the frontline warriors like doctors, nurses, police,
(regular/superannuated) were contacted. A video sanitation workers, etc. GAIL released a motivational
message from Director (HR) was also shared video ‘BadhteRehna Hi Nayako Ka Swabhav Hai’
with the employees to drive home the message of which was very well received by the social media
togetherness and solidarity in this situation. community.

Awareness Campaigns
Under the initiative titled ‘Lockdown Chronicles’,
GAIL is using its social media platforms to maximise GAIL invited entries from employees to share their
effect for disseminating information about COVID-19 stories, experiences or any thoughts they might have
and ways to prevent the spread of the virus. Over expressed in form of poem, prose, photographs
the platforms of Twitter, Facebook, LinkedIn or paintings on the ongoing Lockdown Situation.
and Instagram, GAIL has made over a hundred Around 60 varied and creative entries were received
creatives, videos, GIFs and other posts suggesting in form of a pdf titled ‘LOCKDOWN CHRONICLES’.
various ways of prevention from novel coronavirus,
information about Government inititatives and the To make best use of this time and to keep the
importance of installing AarogyaSetu app. GAIL employees and their family members engaged, an
has 3,70,000 followers on Facebook, over 80,000 on initiative has been launched to prepare and bring out
Linkedin and 66,000 on Twitter. an in-house publication of GAIL ebooks, comprising
entries from budding authors of GAIL Pariwaar
The idea behind GAIL’s constant efforts to engage (Active and Superannuated). An overwhelming 400
with the audience on social media is not only to entries have been received in the form of management
inform them about preventive measures to protect articles, short stories, poems and cooking recipes
from from COVID-19, but to also initiate them about from employees and their family members.
the role of GAIL in helping the nation fight the
coronavirus. During the Lockdown, Slogan Competition was
organised for slogans in Hindi and English, to
A short video film prepared by a GAIL’s employees’ engage employees and their family members in
daughter depicting the commitment and dedication creative activities. More than 800 entries from 228
of GAIL’s employees who are working in these tough employees were received.
situation to ensure uninterrupted energy supply was
also circulated to boost morale and camaraderie. Any Other Significant Measures taken by the
Company

In an innovative approach, GAIL employees To ensure continued development of human
recorded a song to highlight the importance of social resources, the GAIL Training Institute (GTI)
distancing and unity in these difficult times. The launched the Customized Micro learning program
entire song titled ‘EkDoosreKeLiye Hai KhadeAap for 2,000 employees which included 29 micro
Hum, EkDoosreKeLiyeSavdhan Hum’ was recorded learning modules covering Soft Skills, Behavioral
and put together by employees while working skills and Technical skills and Massive Open Online
from home and uploaded on the company’s social Course (MOOC) in collaboration with Corporate
media channels. Another song, ‘RukJaanaNahin’, HRD department.
sung by the company’s employees, showcased the
spirit of the ‘GAIL Yoddha (Warrior)’ executing GTI conducted digital learning solutions such as

24 Building Self Reliant, Resurgent, Resilient India - PSEs Contribution Amidst COVID-19