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c13marketstructureandcompetition.qxd  7/30/10  10:44 AM  Page 528

                 13                                  MARKET STRUCTURE
























                  13.1                               AND COMPETITION
                  DESCRIBING AND MEASURING                         APPLICATION 13.1   Market Structure Metrics
                  MARKET STRUCTURE                                   for U.S. Manufacturing Industries


                  13.2
                  OLIGOPOLY WITH                                   APPLICATION 13.2   Corn Syrup Capacity
                  HOMOGENEOUS PRODUCTS                               Expansion Confirms Cournot

                  13.3

                  DOMINANT FIRM MARKETS                            APPLICATION 13.3   U.S. Steel: The Price of
                                                                     Dominance
                  13.4

                  OLIGOPOLY WITH HORIZONTALLY                      APPLICATION 13.4   Smartphone Wars
                  DIFFERENTIATED PRODUCTS                          APPLICATION 13.5   Chunnel versus Ferry
                                                                   APPLICATION 13.6   Wireless Number Portability
                  13.5

                  MONOPOLISTIC COMPETITION                         APPLICATION 13.7   Wine or Roses?
                                                                   APPLICATION 13.8   When a Good Doctor
                                                                     Is Hard to Find
                  APPENDIX

                  THE COURNOT EQUILIBRIUM
                  AND THE INVERSE ELASTICITY
                  PRICING RULE



                  Is Competition Always the Same? If Not, Why Not?

                  What brand of cola can you buy on your campus? If you are a student at Rutgers University or the University
                  of North Carolina, you can buy Pepsi but not Coca-Cola. If you attend the University of Arizona or Villanova
                  University, you can get Coca-Cola but not Pepsi. Your choice is limited because for nearly 20 years Coke and


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