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                      External costs (or benefits) can be significant, as Mohring saw when studying the effects of rush hour
                  congestion in Minneapolis and St. Paul, Minnesota, using data on travel patterns in 1990. He found that
                  “the average peak-hour trip imposes costs on other travelers equal to roughly half of the cost directly
                  experienced by those taking the average trip.”
                      A public good benefits all consumers, even though individual consumers may not pay for the costs of its provi-
                  sion. Examples include national defense, public radio and television, and public parks. A public good has two fea-
                  tures: (1) consumption of the good by one person does not reduce the amount that another can consume, and
                  (2) a consumer cannot be excluded from access to the good. For example, anyone can view a public television
                  station, and the reception of the signal by one person does not reduce the opportunity for others to receive it.
                      Why worry about externalities and public goods? As we will see in this chapter, with an externality or
                  a public good, the costs and benefits affecting some decision makers differ from those for society as a
                  whole, causing the market to undersupply public goods and creating situations where social costs differ
                  from social benefits. Thus, in a competitive market when there are externalities or public goods, the
                  invisible hand may not guide the market to an economically efficient allocation of resources.

                  CHAPTER PREVIEW       After reading and studying this chapter, you will be able to:

                  • Define externalities and public goods.
                  • Explain why externalities and public goods are a source of market failure.
                  • Distinguish between positive and negative externalities.

                  • Analyze how taxes or emissions standards could reduce the economic inefficiency that arises in a
                    competitive market with a negative externality.
                  • Analyze how a congestion toll can reduce the economic inefficiency due to negative externalities
                    from traffic congestion.
                                                                                     • Explain how a subsidy
                                                                                       could reduce the economic
                                                                                       inefficiency that arises in a
                                                                                       competitive market with a
                                                                                       positive externality.
                                                                                     • Describe the Coase
                                                                                       Theorem and discuss its
                                                                                       economic significance.
                                                                                     • Show how the efficient
                                                                                       quantity of a public good
                                                                                       is determined.
                                                                                     • Explain the free rider
                                                                                       problem.





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