Page 47 - SFHN March 2021

AROUND THE REGION
TM

Back Cover Story: Curaleaf: Committed to Being the Cannabis Industry’s

Leading Resource in Education and Advancement

Continued from page 40 aspire to be welcoming and inviting to their stories, cannabis continues to gain do business with 420 new cannabis
market. Patients who might not be inter- each community we serve. One way we acceptance, which will ultimately allow brands, ancillary suppliers and advocacy
ested or able to consume cannabis through do this is by offering 50% off the first for increased access to the consumption organizations from underrepresented
inhalation might find our Nano Chews or purchase for new patients, the most of quality medical cannabis.” communities in the cannabis ecosystem,
Drops an ideal alternative due to the faster aggressive discount in the state. Our goal Curaleaf is committed to be the world’s with plans to continue to grow and
onset afforded by our cutting edge is to make it affordable for new patients leading cannabis company by trailblaz- expand the initiative in the future.
NANO technology. to try a variety of products and find what ing the industry in customer focus, edu- “We believe that being the industry
"We believe cannabis is not one size works best for their needs.” cation and accessibility to high-quality leader in cannabis, with the resources
fits all and the experience is different for There have been some minor chal- products backed by science. According required to blaze the trail, can not only
everyone,” Garcia says. “Our dispensary lenges that Curaleaf has encountered in to Garcia, Curaleaf has a strong leader- be good for business and patients, it can
associates work tirelessly to find what the cannabis marketplace. For instance, ship position and significant scale in be good for communities and social
best suits each patient’s needs.” the cannabis industry as a whole is up most of its 23 U.S. state markets and are causes,” says Garcia. “As the leader, we
South Florida has become an attractive against the challenges that result from at or near a market leading position in believe in investing over the long term –
market for Curaleaf for the simple fact archaic stereotypes that stigmatize the nine states. in people, programs and places. At
that Florida is one of the nation's fastest- use of the plant. "It is our goal to be No. 1 in each of Curaleaf, we work to have a positive
growing medical cannabis markets in the “At Curaleaf, we strive to re-shape our states over time,” she says. “In the impact on the lives of not only our
country. Over the past decade, the stereotypes by providing education and short term, we just opened the doors of employees, our patients and customers,
cannabis landscape in Florida has transparency through community and our 100th dispensary and are looking but also the communities we call home. In
changed drastically and continues to physician outreach,” says Garcia. toward the continued expansion of our each state that we operate, we maintain
evolve, with over 465,000 medical “Although there is still a lot of work to be product portfolio and retail footprint, close relationships with our local commu-
patients currently enrolled in the done destigmatizing the consumption of both in Florida and on a national scale. nities, from hiring to supporting neighbor-
Medical Cannabis Program. cannabis, we have seen a wider accept- We also aim to establish ourselves as a hood programs, volunteer efforts and
“Since the beginning of COVID-19, we ance with some of the more challenging leader in diversity and inclusion, in part fundraising.”
have seen a steady increase in new demographics as they see friends and through growth of our corporate social
patients,” says Garcia. “The Florida mar- family benefit from the medicine. As responsibility program.” For more information, visit
ket is a big focus for Curaleaf and we patients feel more confident in sharing Its Rooted in Good initiative aims to www.curaleaf.com.

Cannabis News Florida cannabisnewsflorida.com March 2021 47