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MARKETING & PUBLIC RELATIONS... MARKETING & RELATIONS...

Are You Finding It Hard to Rank Your Practice?

Are you finding it hard to beyond the surface of sites, rather sections within a Google Diving into Google Search
rank your practice, facility or related topics. Google search page that appear when someone is Console
institution high on Google? favors these websites ver- searching for your products, services, If you are continually optimizing your
You’re certainly not alone. sus ones that have content related key words or brand, that states all site, you know SEO is never finished and
Luckily, there are strategies on a wide variety of unre- the information regarding your practice or what better way to improve your ranking
you can utilize to leverage lated topics. This was institution. These listings appear second than using tools they provide? Google
your brand amidst the world’s implemented with Goog - in order, immediately after advertise- Search Console, formally Google
largest search engine. The le’s Hummingbird update ments, on a search results page. Google Webmaster tools, is one of the most pow-
usage of these strategies is that allowed for the search only shows three listings in the standard erful keyword tools in the industry. And
referred to as Search Engine engine to have a better view unless you click “view all” where you the best part? It’s FREE, available to every-
Optimization, SEO, which is understanding of the can then see all of the listings. These three one, and filled with all your traffic data
the process of optimizing your intent of user’s searches, companies are the highest ranked by from search queries. Search Console pro-
website to allow the flow of BY DON SILVER and ultimately attempting Google and get the privilege of appearing vides various tools to assist with day-to-
free organic traffic to your to match them to the most in what is called the “three pack” or the day management, such as re-indexing web
page. Essentially, this helps relevant sites. initial view of a searcher. Previously, pages, monitor XML sitemaps, and even
Google better understand what your page Google had a “seven pack” in the initial lets you see how Google sees particular
is about. Google is then able to identify Find Relevant Keywords view, which made it a lot easier for brands pages and URLs on your site.
your page as being relevant to user’s Put yourself in the customer or patient’s to receive more traffic. Being in the three
searches, and therefore allows your site to shoes, and narrow down key words and pack helps your overall Google ranking Use Analytics Tools
appear higher up while users are brows- phrases you would search for when look- and will therefore help bring more people Analytics tools will provide hard facts as
ing. ing for a healthcare provider, service or to your website. to whether or not your SEO tactics are
The main goal for every brand is to cre- procedure. From there, you can use a key- So how can you get your brand in the truly making an impact. This will help give
ate awareness, recognition, trust, and word explorer site to see how popular a three pack? Google favors the brands who you insight on what to improve on, and
build the company as a whole. Every keyword is in your industry. Websites build out their Google business listings as what to continue doing. A very popular
brand knows how important it is to have such as semrush.com, moz.com, much as possible. You can do this for free analytics tool for keywords is Google
an online presence, but how can you ahrefs.com and many more will provide by using Google My Business, and either Console and SEMrush. These tips are a
develop that without receiving much many helpful resources and help you find claiming a listing that is already there for great place to start to improve your Google
attention on the web? Relying on your the best keywords, rankings of websites your business, or creating one from ranking and facilitate increased brand
social media handles alone to drive traffic that use them, and other keywords that scratch. By filling in all of the information exposure. Show Google your site is worthy
to your site is simply turning a blind eye to highly-ranked websites in your industry it allows you to input, adding photos, of ranking! Get SEOrious!
an incredible resource that is available at are using. The most relevant keywords receiving and responding to reviews, and
your fingertips. found, should then be used throughout actively updating information, Google will Don Silver is COO of statewide digital PR
SEO has progressively gotten more and your website. However, overuse of them in turn rank you higher. agency BoardroomPR and can be reached at
more complex over the years. In the pres- will come off as spammy. Usage of key- donsil@boardroompr.com or
ent day, Google search results pop up in words should sound natural and flow well visit www.boardroompr.com.
the following order: ads, maps, and then in a sentence.
most of the time, directories. Unfor -
tunately, even if you are at the top of your Optimize Your Title Tags and
market, you can only realistically be locat- Meta Descriptions
ed on the lower 25% to 35% of the first Title tags are the links that appear as SEND US YOUR
page of search results. Considering Google headings at the top of a listing when per-
controls about 90% of all searches, if your forming a Google search. A meta descrip-
ranking isn’t high, you run the risk of tion is the text underneath these headings
never being found. Additionally, in the that provides further detail and preview of
midst of a worldwide pandemic, where the the link. Since these are the first items that
majority of businesses are operating appear when doing a Google search, it is
remotely, it is more important than ever to essential to optimize them using relevant
make sure your SEO is utilizing up to date keywords. Remember to consider the cus-
tactics. tomer’s point of view, in that they are very
Here are some tips on how to go about unlikely to click on title tags that don’t
earning a higher ranking on Google: state information that’s in the same realm • News Tips
as what they are looking for.
Be Specific and Thorough • Letters To the Editor
Find your niche market and cater Build Out Your Google
specifically to that audience. Be thorough Business Listing • Announce New Hires
with your content and provide details Google business listings are not web-
and Promotions

• Promote Your Event

• Announce Business-Related Awards

• Tout Your Success

E-mail your submissions to

editorial@

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