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Around the Region… Around the Region… Around the Region…

Broward Health Good Samaritan Medical Center

Announces New Names New Chief Executive Officer

Additions to Good Samaritan Medical Center appoints Tara McCoy to
the position of chief executive officer. Tara is a healthcare
Financial Team executive with a background in strategic development and
physician recruitment. Prior to her appointment as CEO,
Broward Health announced Tara spent the last five years as a service line administrator
changes to its financial team includ- for Tenet’s Florida Region, now part of the Coastal Division.
ing the additions of Samantha Samantha Gardner Onel Rodriguez During her time as a service line administrator, Tara devel- Tara McCoy
Gardner as vice president of Managed oped the Heart and Vascular Network and achieved interdis-
Care and Onel Rodriguez as chief financial officer for Broward ciplinary cooperation between the region’s hospitals. Tara received her Bachelor of
Health Coral Springs, and the promotion of Alexander M. Science in Psychology from Tulane University and her Master of Science in Industrial
Fernandez to vice president of financial operations. Engineering from the University of South Florida. In service to her community she
In the past, Gardner served as an Associate Vice President to has also volunteered on the Executive Leadership Committee for the American Heart
the COO of Jackson Health System in Miami and assisted with Association for Go Red for Women.
their system-wide turn around. She made her footprint there by
successfully restructuring several areas of the Health System in
order to create financial stability and ensure growth and prof- Catholic Health Services
itability. Aside from launching two local physician related start-
up companies, her career has also included leadership positions Welcomes Ardy Pallin
at Mercy Hospital and Cigna Healthcare.
Previously, Rodriguez was vice president of finance at HCA’s Alexander M. as New Chief Operating Officer
JFK Medical Center where he oversaw revenue enhancements, Fernandez
cost-saving initiatives, accounting improvements, and prepara- For 12 years, Aristides (Ardy) Pallin has had a special rela-
tion of reports for management on key financial metrics for the 245-bed hospital. He was tionship with Catholic Health Services. “From the first meet-
with Tenet Healthcare for more than nine years in various positions handling financial ing I attended as a member of the board of directors I became
responsibilities for several hospitals in its system. a huge fan of this organization. The more I learned and the
Prior to working at Broward Health, Fernandez was the chief operation officer at Tenet more special people I met along the way, the further I was Aristides Pallin
Healthcare Corporation where he worked in collaboration with the chief executive offi- convinced that this was definitely an organization I wanted
cer to formulate and execute strategies designed to drive volumes to sustain the long to stay close to and grow with,” shares Ardy, the newly appointed CHS Chief
term financial viability of the medical center. Operating Officer.Among the many ways Ardy can be described, the most accurate
would be that he is truly a transformational healthcare industry leader. He takes on
his new challenge at CHS with a proven track record across financial, operational,
Jamie Gelfman Joins Broad and technological and executive roles in multiple provider and payor settings in the south
Florida community. Before leaving his post as member of the CHS Board of Directors
Cassel’s Health Law Team and his position as VP Jackson Health System, he was solely responsible for the strate-
gic and business development of a new health campus in West Miami-Dade County.
Statewide law firm Broad and Cassel LLP announced the As executive vice president and chief operating officer of Leon Medical Centers, Ardy
addition of Associate Jamie Gelfman to the firm’s Health Law was at the forefront of dramatic growth and expansion for the organization.
Practice Group in the Fort Lauderdale office.Prior to joining
Broad and Cassel, Gelfman was an associate at Panza, Maurer
& Maynard, P.A. where she primarily practiced in the arenas of Holy Cross Hospital Names
administrative and regulatory law. While there, she advised
clients on health care compliance issues; aided in the investi- Jamie Gelfman Chief Financial Officer
gation, mitigation and reporting of HIPAA breaches; assisted
with reimbursement issues and licensure issues with AHCA; and prepared HIPAA Ronald C. Brandenburg, II has been named vice president
Privacy and Security Policies, Notices of Privacy Practices, HIPAA Authorizations for Use and chief financial officer of Holy Cross Hospital in Fort
and Disclosure, Business Associate Agreements, and Informed Consents. Lauderdale.Brandenburg previously held the role of chief finan-
Gelfman is admitted to practice in Florida and before the U.S. District Courts for the cial officer at Broward Health Coral Springs. A member of the
Southern, Middle and Northern Districts of Florida. Active in local professional associa- Healthcare Financial Management Association and the
tions, Gelfman is a member of both the American Health Lawyers Association and the American Management Association, he has more than 30 years
Health Care Compliance Association. She also is the editor and a contributing writer of healthcare experience in accounting, financial decision sup-
for The Florida Bar Health Law Updates. port, business leadership, and management. Brandenburg Ronald C.
received his Bachelor of Business Administration degree in Brandenburg, II
management/finance from Florida Atlantic University.

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14 November 2017 southfloridahospitalnews.com South Florida Hospital News