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Publisher’s Note
Publisher’s Note

Keep Calm and Carpe Diem

Although lately it feels as though any kind of living is
like partying on the Titanic, life does go on and no one
can afford to waste it. And while we can’t forget the lives
lost, the thousands currently fighting COVID-19 as well
as those suffering the economic implications, we still have
to function even in these rough times. As Carol defines it,
as much as we’d like to have our big weekend breakfast
every day since we work together each morning (and I’m
not traipsing from Homestead to Jupiter as I normally
do), Monday through Friday are basic cereal days – nose
to the grindstone and work goes on. It might not exactly
be in the same way, but we still have a newspaper to pub-
lish each month and e-newsletters and Zoom healthcare
and medical cannabis networking meetings to facilitate.
Basically, all of us in business have three choices, we
can lead, we can follow, or we can get out of the way. So,
I’m choosing to make my case for the lead dogs. In the Great Depression (for all you babies that was in the 1930s),
Kellogg’s seized an opportunity when Post Cereal decided to back off its advertising. And a Cheerios dynasty was born.
Then more recently in the 80s recession, Toyota advertised itself into the driver’s seat ahead of Honda and VW. In both
cases, Kellogg’s and Toyota decided in times of trouble people look to leaders and too easily forget those on the sidelines.
So as our health crisis has quickly turned into a financial crisis as well, it’s vitally important to keep your business in
front of the public, keep your hospital and healthcare facility news healthy, and never miss an opportunity to let everyone
know what you’re doing to make our communities safe and well. So, this issue is chockful of leaders who are doing just
that even during a pandemic. And for those seeking an extra boost to their current and future careers, read about our edu-
cators and all the flexible opportunities they’re providing even if you’re doing most of your networking
and continuing education from your living room couches. So stay safe and well and don’t forget your
masks!

Charles Felix

You can reach Charles Felix at Charles@southfloridahospitalnews.com

2 August 2020 southfloridahospitalnews.com South Florida Hospital News