Page 5 - Cannabis News Florida August 2021 Revised

Back Cover Story: Cresco Labs Gearing Up to Scale One Plant Trulieve Expands

Dispensaries, Improve Operational Flow Patient Access to

Continued from page 32 Medical Cannabis
takes about 20 to 30 minutes on average for shoppers to complete
purchases. For those with a habitual purchasing cycle, we’d like with New Winter
to get that down to five or 10 minutes.
“Of course, those who are new to the experience and who want Haven Location
to spend more time getting counseled about the products will
continue to receive the same level of commitment as before,” he Trulieve Cannabis Corp.
added. announced the opening of a new
This is Cresco Labs’ first foray into the Florida market, making Florida dispensary, the Company's
it the 10th state where it does business. They chose to acquire 96th nationwide. The new 3,200 sq.
Bluma Wellness in an all-stock $213 million transaction because ft. dispensary, located in Winter
of its high quality product and its commitment to its customers. Haven, supports Trulieve's goal of
“Acquiring Bluma Wellness made perfect sense because of the ensuring medical cannabis patients
quality of its One Plant product,” said Rivera. “As many growers across Florida have safe, reliable
know, it’s difficult to grow quality product in Florida; conditions access to the medications they rely
are tough with the heat, storms and humidity. But the team at on. The dispensary expands access
One Plant has developed a fantastic way to grow quality medical throughout Central Florida, joining
cannabis, and that was very intriguing. nearby locations in Lakeland and
“When we’re able to recognize an emerging brand in the mar- Sebring.
ketplace where shoppers go to find quality product, it’s a big win In stores and online, patients will
for us,” Rivera added, noting that the company also had impres- find Florida's largest selection of THC
sive infrastructure at its farm in Indiantown and its eight dispen- and CBD products in a variety of
saries. “This enables us to come into the market and help scale delivery methods, including edibles,
the business in order to offer a great product to more people in smokable flower, concentrates, tinc-
the state.” tures, topical creams, vaporizers, and
Rivera adds that just as important as the product are the people more. Trulieve also offers home deliv-
who run and staff the company. ery statewide for patients and con-
“We always evaluate the people who lead these operations and venient in-store pickup at each of its
the staff who work there to ensure that we can have a successful 87 dispensaries in Florida.
partnership,” he said. “Ultimately, local operators know how to To assist patients with ordering,
run their businesses, how state compliance components work, Trulieve's entire catalog of products is
and what shoppers need. We provide resources to scale the busi- available for online orders, with in-
ness and the know-how to do so, but they provide the ‘secret Mindy’s Chef Led Artisanal Edibles. store pickup or statewide home deliv-
sauce’ with their people on the ground that ensures quality and The company also plans to increase from eight to 16 dispen- ery options available depending on
the ability to succeed on both a local and scaled level.” saries across the state, hire staffing to serve these additional cus- patient preference. Additionally,
Over the next seven to nine months, Cresco Labs plans to fin- tomers, and upgrade and build out Indiantown facilities. Trulieve offers complimentary 30-
ish rebranding all of the One Plant dispensaries to the Sunnyside “We will be upgrading Indiantown to become a world- minute virtual consultations with a
name, and to roll out Cresco Labs’ brands into the stores. renowned cannabis facility, just like we’ve done for our partners Trulieve consultant to help navigate
“It will be a hybrid model; we will continue to sell the One in Illinois and Pennsylvania,” said Rivera. questions on products, devices, or
Plant product, which is a fantastic, high-quality smokable flower, “The hard work has just begun and it’s going to be an exciting review their doctor's recommenda-
but we also plan to introduce new innovations like edibles, dis- time over the next five or so months,” he added. “We’re super tion. Appointments can be made on
posable pens and medicinal products through 2021-22,” said pumped to be here.” Trulieve's website and are open to all
Rivera. “This will give us an opportunity to deliver a fuller port- patients, whether starting their jour-
folio at different price points.” To learn more, visit Cresco Labs at www.crescolabs.com. ney with medical cannabis or those
Cresco Labs’ brands include Cresco, FloraCal Farms and with experience looking for alterna-
tive treatment options.

28 August 2021 cannabisnewsflorida.com Cannabis News Florida