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Table of Contents




                          Mission Briefing – Before We Begin                              4


                          Phase 1 – On-Site SEO                                           5

                          Choose Your Weapons – Keyword Choice                            5

                          Weapons Inventory – Keyword Density                             7
                          Planting Propaganda – Domain Names                              9

                          Quick Response – Website Load Times                            10
                          Homeland Defense – On-Site Elements                            10

                          Chain Of Command – Sitemaps                                    17


                          Phase 2 – Off-Site SEO                                         20

                          Preliminary Attack – Search Engine Submission                  20

                          Lesser Territories – Understanding NoFollow                    20
                          Placing The Flag – HTML Anchor Text                            21

                          Promoting Within The Ranks – Deep Linking                      21
                          Peace Treaties – Natural Link Building                         21

                          Forming Alliances – Link Exchanges                             22
                          War Registeries – Link Directories                             22

                          Stealth Attack 1 – Blog Comment                                24
                          Stealth Attack 2 – Forum Profile Links                         25

                          Art of Diplomacy – Forum Signatures                            25
                          Robotic Weaponry – AutoFill Plugin                             25

                          Tracking Systems – Footprints                                  26
                          Social Propaganda – Social Media                               27

                          Media Invasion – Article Marketing                             30
                          Recruiting Soldiers – Link Wheels                              31

                          Fortifying – Backlink Boosting                                 33
                          Victory Announcement – Ping Services                           33

                          Infiltrating New Territories - RSS Submit                      34
                          Victory Confirmation – Checking Backlinks                      34
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